Barrel
Commerce strategy, Shopify design and retention marketing for consumer packaged goods brands.
Birkan Ulusoy
About Barrel
Barrel is a commerce agency with its published headquarters in Manhattan and a distributed team. Its work focuses on consumer packaged goods, connecting direct-to-consumer storefronts with the broader ways customers discover and buy a brand.
What they do
Its services include Shopify migrations and redesigns, conversion optimization, subscription and loyalty experiences, and email and SMS marketing. The agency also describes work across marketplaces, retail and B2B commerce.
Project fit
Relevant project types include a CPG storefront relaunch, subscription experience improvements and a coordinated acquisition-to-retention customer journey. Ask how the team will measure the project beyond launch and who will own ongoing experimentation.
Reviews
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